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21 July 2021 | 8:30 AM CST | 3:30 PM CET | Global Event 

It’s Crunch Time: Solving the World’s Nutritional Crisis Through Increased Produce Consumption


The world is facing a nutritional crisis. Only a fraction of the global population consumes the daily amount of fruits and vegetables they need for a healthy life. It’s a problem with long-term consequences—and it’s already affecting millions. Many people can’t access fresh produce. Others simply choose not to. And it’s never been more challenging for farmers to grow fruits and vegetables and transport them where they need to be. 


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That’s why, in support of the UN’s International Year of Fruits & Vegetables, Bayer is convening a virtual panel of experts from across the food chain to explore ways to address these evolving challenges. Tune in as Inci Dannenberg, Head of Global Vegetable Seeds, moderates the conversation to explore the insights and ideas from the industry’s brightest minds as they come together to find ways we can all collectively help make fresh produce more accessible and appealing to everyone, everywhere.




  • Opening Remarks & Panel Introductions: Inci Dannenberg

  • Moderated Q&A 

  • Audience Q&A

  • Closing Remarks






Inci Dannenberg is the head of Vegetable Seeds for the Crop Science division of Bayer, where she leads operations, strategic planning and product development for the global business unit. 


Prior to this role, Inci served as head of Global Vegetable Seeds Strategic Marketing and was responsible for the strategic direction and global execution of marketing, portfolio management, market development, branding, strategic accounts and sustainability for the business unit. 


Inci joined Bayer in 1992. Over the course of her career, she has held a number of positions in Marketing, Sales Leadership and Commercial Operations, including serving as Senior Vice President Regional Business Strategy North America for Crop Science and before that as Vice President for US Commercial Operations for Crop Science. During her tenure, Inci was recognized as a champion of organizational improvement and talent development, and for transforming Commercial Operations into a high-performance, highly-skilled team that consistently delivered customer satisfaction, increased market share and outstanding employee engagement.


Inci is passionate and committed to talent development and mentoring professionals, both inside Bayer and externally.  She was the executive sponsor for Crop Science’s Women’s Leadership Initiative, as well as being active in community non-profit organizations.  She currently serves as a coach in the WiSE (Women in Science Exchange) leadership link program.


Inci holds a Bachelor of Science and MBA from Kansas State University. She and her husband, Mo, have three grown sons and enjoy spending time with family and outdoor activities.


Barbara is a TEDx speaker and director of her own consultancy business Alo Solutions Ltd delivering food safety in supply chains and developing sustainable nutrition strategies for food businesses.

With a passion for educating people about food and nutrition, Barbara is the Co-Chair of the Oxford Farming Conference, the leading international conference held in the UK for farming and agribusiness. She is a member of the food and nutrition group at the Institute of Food Science and Technology (IFST) and is a trustee of the Nutrition Society.

A Registered Nutritionist with the Association for Nutrition, she has an MSc in Human Nutrition. She is a Fellow of the Institute for Food Science and Technology (IFST) with a BSc in Food Technology and an MSc in Postharvest Technology.

In 2017 she was awarded a Nuffield Farming Scholarship and travelled internationally to study vegetable production for specific nutritional need.

In 2019 she was awarded an MBE for services to food nutrition.


Dr. Shoshan Haran`s outstanding career in plant science and agriculture spans more than three decades. She is a leading ag-tech expert and a Fulbright scholar. 

Dr. Haran founded Fair Planet, an NGO, whose mission is to provide smallholder farmers in developing countries with means to exit the cycle of hunger and poverty through access to improved ag-tech solutions that are suitable for their local needs, together with on-farm training to improve their farming practices. Dr. Haran established extensive alliances with eight leading ag-tech companies: Bayer, Limagrain, Syngenta, Enza Zaden, East-West Seed, BASF, Sakata and Bejo and formed an open aid platform, which is a unique phenomenon in the agricultural industry. 


In “Bridging the Seed Gap” program in Ethiopia, smallholder farmers get facilitated access to seeds of high-quality vegetable varieties that are suitable for their own needs and on-farm training. To-date, the program trained more than 2,300 lead farmers in dozens of villages and enhanced the training capacity of the local extension staff. The results are outstanding: the average yield increase of the trained farmers, when compared to baseline levels, were 5.7-fold higher for tomato; 2.5-fold higher for onion and 4-fold higher for hot-pepper. The average profits that these farmers have gained from high quality vegetables produced in their small 0.1 Ha plots, in just one production season, has doubled (!) their households’ annual expenditure capacity. The evident benefits demonstrated by the lead farmers and the continuous training by the local extension staff, led to a high diffusion rate and quick adoption in the project's regions by more than 75,000 fellow farmers, who shifted to using high quality vegetable seeds together with better farming practices and improved the livelihood of their family members, more than 400,000 people.   


Our model works.  Our goal is to expand it and we seek partners who will join our initiative and help us reach the millions in need in additional developing countries.


Paul Mastronardi is President and Chief Executive Officer of Mastronardi Produce Limited, a fourth-generation family business that pioneered greenhouse growing in North America in the 1940s. 

Under Paul’s leadership, the company has increased annual sales tenfold, and grown from a single, 40-acre greenhouse in Kingsville, Ontario to owning seven greenhouses and seven distribution centers with over 5,000 acres of controlled-environment productive growing capacity spread across Canada, the United States and Mexico. Mastronardi Produce is the leading greenhouse grower and marketer of gourmet fruits and vegetables in North America under the SUNSET®, Backyard Farms®, and BerryWorld labels. The company distributes fresh produce to all of the top 25 food retailers and employs over 3,000 people.

Paul joined Mastronardi Produce in 1994 after learning all facets of the business from his father and grandfather. The next year, Paul was the pioneering force behind the introduction of Campari®, the first branded tomato. Since then, the company has launched 1-2 new products every year including nationally recognized brands such as Angel Sweet®, Wild Wonders® and Flavor Bombs® tomatoes. These products not only changed how tomatoes are marketed, but how they are packaged. Paul led the development of several innovative and sustainable packaging solutions, including top seal technology, which is now an industry standard. 

In 2004, Paul was named Chief Executive Officer and in 2010, he became President of the company. During this time, Mastronardi Produce became the first greenhouse grower to produce high-tech strawberries that were full of flavor and virtually pesticide free. Paul also launched the produce industry’s first 100% traceability program which earned Mastronardi Produce a segment on CNN with Lou Dobbs in 2008. 

Paul has been recognized as both a produce industry leader and as an entrepreneur, receiving several prestigious awards for his accomplishments. In 2009, he was the winner of the first “40 Under Forty” award from Produce Business Magazine which recognizes top entrepreneurs in North America. In 2011 he was named “Produce Man of the Year” by the Ontario Produce Marketing Association and he received the same distinction from The Packer Magazine in 2016. Ernst & Young honored Paul with their Entrepreneur of the Year award in 2013 and in 2020, Mastronardi Produce was named one of Canada’s Best Managed Companies for the eleventh consecutive year. In 2020, Paul was the recipient of the honorable Alf Bennie Award from the Leamington Business Excellence Awards, recognizing him for his outstanding community involvement and philanthropy. 

Outside of the office, Paul has served on the Board of Directors for several organizations including the United Fresh Produce Association from 2015-2018, Ontario Greenhouse Vegetable Growers (OGVG) from since 2012, and Ontario Greenhouse Marketing Association. He also served as Vice Chairman of the Ontario Provincial Police Board in Kingsville, Ontario. Paul is married and the father of two daughters.