Our smallholder strategy and approach to sustainable agriculture is how we plan to reach 100million smallholder farmers by 2030 with the tools, training, and resources they need to grow their businesses sustainably. Yes, it's about unleashing the potential of millions of smallholder farmers. It's also about fulfilling our global potential to grow food for a growing population while respecting planetary boundaries and conserving natural resources.
Placing our smallholder customers at the center of our Vegetable Seeds strategy is part of a much bigger approach to enabling sustainable food security and promoting sustainable efficiency throughout the food value chain. When smallholders improve yields with good agricultural practices, it creates the opportunity to work with important food chain companies. Integrating smallholders into the food system means facilitating infrastructure and market linkage through diverse solutions, so smallholders can sell produce at good prices while it’s fresh, supporting food chain partners with planning, storage, and logistics, and ultimately getting food to people while reducing food waste.
Modern seed varieties can enable smallholders to produce larger and heavier fruits, also inviting better prices at market and a higher income. Extra-firm fruits can even reduce post-harvest food losses. For example, the Xaman F1 tomato seed variety is disease tolerant, needs less water to grow, and matures early so reduces the cost for smallholders growing them in Africa.
I will grow more tomatoes. With the profits I make, I will pay for my children’s education. School for the youngers and university for the older.
Better Life Farming is an effective example of how clearing roadblocks to enable success for individual smallholders ultimately contributes to the ecosystem success. Smallholders equipped with the seeds, tools, and knowledge to unleash their potential are in turn empowering their neighbors and neighboring smallholder communities to do the same.