What Does Bayer and a Pair of Jeans Have in Common? Growing Sustainable Cotton.
Through our certified Fibermax cotton seeds, Bayer is the first link of an extended value chain. From the grower to the retailers, cotton, a very complex crop, generates millions of jobs. You would be surprised to know how many products with cotton touch our daily lives. It is not just our clothes or the linens in our home but also money, furnishings and upholstery are some of the products relying on sustainable supplies of quality cotton.
Many well-known brands such as Levi’s, Adidas, H&M to name a few, have committed to shift their supply to sustainable cotton by 2020, some are planning to reach 100% sustainable cotton suppliers by that date. This target translates into a concrete need for mills to secure its sources.
Every year Bayer sponsors the Kingpins Shows (www.kingpinsshow.com or www.facebook.com/kingpinsshow) to showcase the Bayer e3 Sustainable cotton certification program. Global events takes place in various cities around the world, and draw a unique group of exhibitors and visitors representing designers, mills, retailers and accessory suppliers in the denim supply chain worldwide.
Global Seeds Sustainability Manager at Bayer Division Crop Science
What Does Bayer and a Pair of Jeans Have in Common?
The first event on this year’s calendar took place in Amsterdam, well-known as “the jeans capital of the world”, on April 19-20. At this single event in Amsterdam, 40 mills participated accounting for the consumption of 100 Million pounds (45 MM Kilograms) of cotton per month. It was a great opportunity to interact with different key players in the cotton supply chain and discuss with them the importance of growing sustainable cotton. We were able to share with the industry in-depth knowledge of the criteria required for sustainable cotton production. In cotton trade today, buyers request the ability to identify where the cotton is grown, the exact seed variety utilized, and the entry in the certification database.
At Bayer we define sustainable cotton as environmentally responsible, socially equitable and economically viable. Our certified Fibermax cotton from the US offers merchants a consistent supply of desired quality, and allows the mills to minimize volatility in their operations with more consistent spinability for lower conversion costs of quality fiber and yarn. The traceability and transparency of origin connects retailers and consumers to sometimes distant geographies and to the farmers who produced the cotton we enjoy in so many products.
As a consumer I am aware and appreciate the benefits of sustainable production activities on the farm. As a Bayer employee, I take pride in the research, products and solutions we bring to the cotton industry. Growers strive to produce sustainably and we – the consumers - demand high quality sustainable cotton in the products we use. In the end, it is a win-win for all of us involved.