Tobias Menne

Farmers have Superpowers

Farmers are facing enormous challenges these days. Feeding an ever-increasing world population, keeping agriculture sustainable and environmentally friendly, and managing their farms profitably as entrepreneurs are all difficult and complex tasks. I am sure that digital farming technologies are the perfect tools to help farmers tackle these challenges.

To many people, agriculture is not as familiar a subject as it used to be in decades past. But the main challenges that farmers face can be experienced by anybody. Just try to harvest a few vegetables or herbs in your garden and you will understand that a lot of different puzzle pieces need to come together for you to enjoy your success. You need to choose the right variety, the right spot, and the right time to plant; there has to be enough, but not too much, sun and water; and the soil is also important. It is no easy task to keep an eye on all of these aspects at the same time. And the bigger the acreage, the more complex it gets. On a farm with several thousand acres of fields, farmers grow a variety of crops that have different needs and risks. In my opinion, this overall complexity can only be mastered with the support of digitization. It is our goal to make the high-tech job of today’s farmer as simple as possible.

Digital Farming makes farming predictable and more convenient
The main question is how we can achieve this. In a way, farmers need superpowers – theoretically, they need to be present in several places on their farm at the same time. They need to know what is happening in every single field, how the situation will evolve over the next few days, which weeds are ready to emerge, whether a disease or pest is on its way, what weather changes will occur, and so on. It is essential to process and interpret this kind of information for every field, and digital farming technologies can help farmers by aggregating all this information and presenting them with the best decision-making options.

Simple solutions are needed
To achieve the best results, our digital farming tools combine satellite and local data from sensors directly in the fields. But we also rely on collaboration with others, for example, to learn which insects or diseases are common in a certain area. But even if we gather an enormous quantity of data and interpret it using complex algorithms, the results have to be easy to understand. Farmers aren’t interested in crop protection products as such – they just want to have healthy fields and will do anything to achieve this. It is our job to make sure we help them find the right product for their crop and also tell them when, where, and how to use it. The complexity behind this needs to be hidden because farmers already have enough complexity in their daily work. That’s why we develop products and solutions that are easy to understand – and easy to use.

Gaining control, not giving it up
By getting more information about their crops, farmers have more control, can respond better to weather changes or impending diseases, and can even provide more transparency to consumers and society about the food they produce. And that doesn’t sound like loss of control to me. In conclusion, our digital farming technologies provide many advantages that help farmers tackle their various challenges.


If you want to learn more about Digital Farming click here: http://www.digital-farming.com/

Tobias Menne
Tobias Menne
Tobias Menne,
Global Head Digital Farming at Bayer
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Richard
January 30, 2017 - 02:41 PM

technology, innovation and farmers have to be one!...greetings!

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