Martin Gruss

Hungary: A Crisp Country for Cereal

The ISF World Seed Congress 2017 in Budapest is just around the corner. This time, I want to tell you what we plan to do there and why Hungary is such an important (cereal) market for us.

Growing Beyond Bridges: the motto of this year’s ISF World Seed Congress is as metaphorical as it is meaningful. Beautifully located between the Buda Hills and the Great Plain, the location of the fair – Budapest – is divided by the river Danube and reunited by nine elegant bridges. Just as these bridges bring together the two former cities of Buda and Pest, Hungary is also perceived as bridging Eastern and Western Europe. Today, the country and its agricultural industry in particular pride themselves on preserving their traditions while also embracing future innovations. But at ISF 2017, we not only focus on uniting these two different aspects, we also put “growing” at center stage.

Focus on cereal cultivation in Hungary

The location of the congress is famous for its cereal production, which has a long tradition there. Why? First of all, agriculture itself is a very important sector of the Hungarian economy. About 70 percent of the land area is suitable for agricultural production. In numbers, Hungary has around 4.5 million hectares of arable land, of which 2.8 million hectares are used for cereal cultivation, such as winter wheat and winter barley. Moreover, thanks to the country’s natural resources, fertile soils, and good climatic conditions, seed production also has a great tradition in Hungary.

Martin Gruss
Martin Gruss
Martin Gruss,
Global Head SeedGrowth at Bayer Division Crop Science

New challenges for cereal seed growers and treaters

I recently observed that cereal production in Hungary is intensifying, especially wheat production. This is obvious from the amount of applied plant protection products and insecticide treatments. The reason for that is that, thanks to new varieties, farmers get by with fewer seeds per hectare, because the emerging seedlings branch much more easily than the old ones. But if they plant fewer seeds, they simply have to protect them better. That’s our task: to help them find ever better products. We provide our customers with advanced seed treatment products – combined fungicides and insecticides. Take for example Mezőseed Ltd. and Bóly Seed Company: our Hungarian colleagues supply these advanced seed treaters with suitable products, matching equipment, and all-round carefree service.

In Hungary, 2.8 million hectares are used for cereal cultivation, such as winter wheat.
In Hungary, 2.8 million hectares are used for cereal cultivation, such as winter wheat.
In Hungary, 2.8 million hectares are used for cereal cultivation, such as winter wheat.

Going the extra mile

Yet even the best product is of no use if it doesn’t stay on the seed or is applied incorrectly – so we provide handy solutions for this too. As you will see at our booth at the ISF, with our Peridiam® seed coatings portfolio we offer effective products to make seed treatment ingredients stick. Designed to specifically meet each and every customer’s unique demands, we provide coatings with a variety of features and, of course, reliable performance, quality, and value-adding innovation.

To make sure that treaters apply products like Peridiam in the right way, we have developed BaySTEP®, which will also be showcased in Budapest. This add-on product for batch treaters helps operators determine the exact endpoint of the seed treatment process by using structure-borne noise measurement. The result is less abrasion of the treatment product and higher quality of the treated seed.

If you want to learn more about Bayer SeedGrowth – and its activities at the ISF – click here.

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