Martin Gruss

Between East and West: Annual ESA Meeting in Riga

Category: People and Markets
Tags: seeds events
This year’s European Seed Association (ESA) Annual Meeting took place in Riga from October 8 to 10. Bayer SeedGrowth™ was in the Latvian capital to discuss the latest innovations in seed applied technologies – and to present its exciting new developments.

Riga, the largest city in the Baltic States, is located on the southern shores of the Baltic Sea at the mouth of the Daugava River. The city's strategic position has always made it an important part of the Eastern trade with Western Europe. For three days, the European Seed Association held its 2017 Annual and European Seed Trade Meeting here – and we really enjoy looking back on this event.

Over the past several weeks, the whole Bayer SeedGrowth team has worked very hard to make the meeting a great success. Our main goal: keep spreading the word about the benefits of treated seeds. That’s why we shared our deep knowledge and introduced the meeting attendees to new and innovative seed treatment products, seed coatings, equipment solutions, and our services, and also connected with many experts on a personal level. In my opinion, this was hugely successful: During my visit to Riga, I had the chance to talk to many acquaintances, both old and new, to share thoughts on the latest developments in our field and discuss exciting new steps. And I wasn’t the only one: All day long, our booth was well attended – lots of people making new business contacts and intensifying their existing ones.

Martin Gruss
Martin Gruss
Martin Gruss,
Global Head SeedGrowth at Bayer Division Crop Science

Empowering nature

In the spirit of ESA’s motto “Embracing the power of nature,” we eagerly used the excellent facilities and stimulating conference to show how we help nature bloom to its fullest. To increase seed potency, we call all our four areas of competencies into action: seed treatment products, coatings, equipment, and services – all of which add up to a holistic approach for every seed treatment need. As many booth visitors confirmed to me, this is a major benefit for our customers. Three of these competence areas in particular took center stage: Bayer SeedGrowth products, represented by VOTiVO™*, Bayer SeedGrowth coatings, represented by Peridiam™, and Bayer SeedGrowth equipment, represented by BaySTEP, our treater add-on.

The Bayer SeedGrowth booth in Riga was well attended.
The Bayer SeedGrowth booth in Riga was well attended.
The Bayer SeedGrowth booth in Riga was well attended.

Our seed coatings colleagues were on site to answer any questions about Peridiam, which is made up of three major product lines and provides varied coating solutions tailored to different crops, climate conditions, and market needs. For example, the Quality line delivers top-notch plantability, whereas seed coatings from the Extra line are designed for seeds with exceptional constraints, like the treatment of frozen seed material. And the Active line comes with additional features to create more resistant young plants. Thanks to this simplified portfolio structure, customers around the globe can recognize at first glance which seed coating is the most suitable for their specific needs.

Always one step ahead

Another innovation we proudly presented in Riga was BaySTEP. This add-on equipment part for batch treaters helps operators determine the exact endpoint of the seed treatment process. By using structure-borne noise measurement, it ascertains the perfect time to discharge the seeds. Because less abrasion results in the perfect amount of product remaining on the seeds, a higher treatment quality is achieved. Additionally, dust generation and emission are minimized to increase operator safety. At the same time, this decreases the potential for dust-off. And BaySTEP optimizes and improves seed treatment processes by reducing operating time while simultaneously increasing output. At the ESA meeting, our service and equipment experts used a handy mock-up device to demonstrate how BaySTEP works and answered the questions that arose.

At the booth, visitors could learn about seed treatment solutions and have in-depth discussions about the latest innovations.
At the booth, visitors could learn about seed treatment solutions and have in-depth discussions about the latest innovations.
At the booth, visitors could learn about seed treatment solutions and have in-depth discussions about the latest innovations.

Altogether it was a pleasure to join this year’s conference – not least of all due to the Latvians. I perceived them as very warm people and very curious about the latest developments driving international and European politics and markets. Together, we are already looking forward to next year’s meeting. See you in Spain!

If you want to learn more about Bayer SeedGrowth click here.

*Use plant protection products safely. Always read the label and product information before use.

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