Diversity Is the Future!
Let’s start with a very simple statement: the new business currencies in agriculture are intelligence, speed and personalization. Simplifying the complex, challenging the status quo, being proactive and never just waiting for the silver bullet!
In Integrated Weed Management (IWM), we’re challenging the norm of weed control. It’s not about having THE new herbicide blockbuster but rather developing sustainable, convenient, flexible solutions which make farmers successful. We’re designing customized solutions, not pushing products. I see IWM more as the art to combine talents and assets rather than a chemist job. That’s really the fun part of the job: when the herbicide asset manager talks with the digital service or sustainability managers and realizes that there’re a lot of opportunities in combining approaches. The cement between us is best weed management practices and this is reflected in our daily work.
My colleague Hong Xiao is one of the most ingenious and persistent colleagues I know. She will always find a way to solve your problem and never give up!
“As a Global Service Portfolio Manager for Integrated Weed Management, I have to be creative and super flexible to bridge expectations, markets, and technical challenges. It’s great to contribute to the implementation of our IWM strategy in different countries. I’m the one to organize knowledge transfer with an innovative training format. What’s also very exciting is, the development of digital tools and the implementation of IWM platforms to generate good set of data and show the value of practicing IWM.”
The best part of our job? Well, I think Sabine Stolz, global segment manager for soy bean, oilseed rape and sugar beet herbicides describes it best: "I like being in the office but there is nothing more rewarding than standing in the field, exchanging with farmers and seeing that the strategy you have been working on is coming to life right before your eyes. You can see your baby walking, and that’s the really cool part of the job." Is she customer-centric? I cannot agree more! I enjoy working with Sabine because she thinks big, drives new market approaches in weed control, is never afraid of challenges, even if sometimes she’s depressed by regulatory news (sic), but always embraces diversity in thinking.
For Hong it’s quite similar: "Through my job I work with people from different countries, regions and with different backgrounds within Bayer, even from other companies. This gives me the opportunity to take my knowledge base to the next level, build new relationships and make a positive contribution." From my point of view, it's that super-exciting work with insightful people and very knowledgeable colleagues that fuels my passion and dedication to what we’re doing at Bayer.
By constantly staying ahead of weed control challenges, finding innovative solutions and communicating these across the entire value chain, we not only help farmers improve their livelihood but make a sustainable impact on meeting the food demand of a growing world population.
Many people think that agribusiness is not an appealing or a sexy business, but I can tell you that agriculture and especially weed control is a great area to work in. You just need to be open-minded, curious and integrative.
Interested in learning more about Integrated Weed Management and how It Pays Off to diversify tactics in weed control? Visit our website https://www.iwm.bayer.com for more information.