Shoppers and the stores which supply them expect much more from food than they used to. They want nutrient-packed, luscious-looking, long-lasting and varied foods, produced in a sustainable manner which can be tracked down all the way to the farmer.
Too much to ask? Not for us. Our mission is to keep up with their expectations using breakthrough technologies and working closely with partners along the value chain.
Oilseed rape is a good example. Our InVigor™ hybrid varieties provide shoppers with a very high-quality oil containing a lot more healthy oleic acid and fewer harmful transfatty acids.
We’ve also developed measures to stop food getting contaminated with mycotoxins. It’s a weight off retailers’ minds to know the food in their stores is healthy and safe.
To spur further advances, we’ve opened a new European Wheat Breeding Center in Germany – already buzzing with ideas on using conventional breeding techniques to develop improved plant varieties.